Following a challenging year, the Canadian MMA community is poised for a significant lift in 2021 as Unified MMA partners with UFC Fight Pass to stream their events worldwide.
As the premier destination for combat sports streaming, UFC Fight Pass features more than 30 promotions and serves fans across the globe.
"This is incredibly exciting," Sareen told MMA Empire. "It opens doors for us to showcase Canadian and Alberta-based fighters, which is precisely our goal. Our local partners will reach wider audiences, and we'll have the chance to scale up our advertising strategy and sponsorship approach."
"A promotion lives and dies by its roster, and we've assembled some incredible talent. Tanner Boser was a major factor in UFC's interest, alongside athletes like KB Bhullar and several rising prospects. We consistently attract fighters capable of competing internationally, and we intend to maintain that standard."
Given Canada's tighter COVID-19 regulations, Sareen noted he's actively coordinating with officials to schedule Unified MMA's next show.
"Our target is to resume operations in March or April," Sareen shared.
"I've been in discussions with the Central Combined Combat Sports Commission responsible for sanctioning our bouts. They're developing a framework, and everyone feels positive heading into 2021 after such an unusual 2020. Our priority is leaving last year in the rearview mirror and moving ahead responsibly given the ongoing health considerations. We need solid protocols in place."
While the River Cree Resort and Casino near Edmonton, Alberta, has served as Unified MMA's permanent home base, Sareen has consistently aimed to broaden the promotion's footprint across the province.
"Our home venue at the River Cree has been fantastic—we truly appreciate their support," Sareen explained. "Calgary is a market I'm especially eager to enter."
"We've attempted this before, and as a newer organization in an unfamiliar market, we ran into obstacles. But with UFC Fight Pass branding behind us now, I believe we're positioned to market ourselves more effectively. Regardless of venue type—a casino or traditional arena—we're definitely headed to Calgary in 2021, and we'll continue our presence at the River Cree simultaneously."
Sareen's Acknowledgments
"Above all, I want to recognize our supporters—they've stood by us for over a decade, and the journey has been substantial. I also owe gratitude to the fighters who deliver compelling performances that draw attention to the promotion, plus every sponsor who has believed in us along the way."
